SEO Articles

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

SEO Articles

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How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... Understanding SEO Principles: What is E-E-A-T?

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22 June 2026

Understanding SEO Principles: What is E-E-A-T?

We see it all the time online: businesses and content writers all asking the same question: why isn’t my content ranking despite being well-written? Look, back in the day when Google was first getting to grips with the way it evaluates quality content, well-written content could definitely get a decent amount of attention, but in … Understanding SEO Principles: What is E-E-A-T?

17 March 2026

AEO Vs. SEO in 2026: How Search is Changing Forever

If you’ve ever had the pleasure (or displeasure if you’re a developer) of speaking to an SEO manager, you may have heard the acronym ‘AEO’ over the last couple of years. There’s been a clear split in the world of SEO, with some SEO managers getting ready to retrain in PPC, while others have embraced … AEO Vs. SEO in 2026: How Search is Changing Forever

27 February 2026

Newsjacking for SEO: How to Hijack Trending Topics for Search Traffic

At Blaze, you have probably noticed that we’re quick on the draw when it comes to creating content about big cultural events. Sure, part of that is because our Content Executive has an ungodly amount of screen time, meaning they never miss out on the hot events, but we also make sure we track these … Newsjacking for SEO: How to Hijack Trending Topics for Search Traffic

11 September 2025

Google Is Indexing Social Media Posts: What This Means for Your Brand in 2025

If you are a business owner or have the pleasure of working in the wonderful world of marketing, something that you have probably heard whispers of is Google indexing public content. Though there’s been a lot of talk about it, at Blaze, we’ve noticed that not a lot of people really know what it means. … Google Is Indexing Social Media Posts: What This Means for Your Brand in 2025

6 August 2025

Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know. AI overviews have undoubtedly … Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

22 July 2025

5 Essential Local SEO Tips for Liverpool Businesses

If you’re a business trying to beat the odds and thrive in Liverpool, you’ll know more than anyone that you have some fierce competition. Liverpool is home to a variety of amazing businesses. At Blaze Media, we are lucky enough to have worked alongside some of the city’s greatest successes… or they’re lucky enough to … 5 Essential Local SEO Tips for Liverpool Businesses

30 June 2025

How AI Search Updates are Impacting SEO Strategy in 2025

AI for SEO is no longer just the future: it’s happening now, and if you’re not paying attention, you’re already behind. AI overviews appeared in over 13% of overall searches across Google in March, a huge increase of 72% since January, which marks a significant change in how people are interacting with sites and finding … How AI Search Updates are Impacting SEO Strategy in 2025

10 March 2025

Is Digital Marketing Legit?

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing. Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital … Is Digital Marketing Legit?

24 February 2025

How to Optimise Your Google Business Profile

Navigating the ever-changing landscape of digital marketing can sometimes feel like an uphill battle for business owners. At Blaze, we excel in this fast-paced environment but understand how daunting it can be to keep up with the constant platform changes. This is why many businesses choose to partner with us, as we stay up to … How to Optimise Your Google Business Profile

1 January 2025

Digital Marketing Agencies in 2025: Your Questions Answered

Learn everything you need to know about the benefits of hiring a digital marketing agency such as Blaze Media in 2025.

6 December 2024

Does Your Business Need Marketing Agency SEO in 2025?

As we approach 2025, our thoughts start to turn to our New Year resolutions. If you’re a business owner, one of your main goals for the new year should be driving traffic to your website, and a surefire way to do this is through the art of SEO. Ideally, you already have an SEO strategy … Does Your Business Need Marketing Agency SEO in 2025?

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Here’s what our clients have said about us

    
 
 
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   Leanne Scaletta 
 
 
 
  Worked with Blaze Media to develop a new website for CoreRFID Limited. I wanted to work with a local agency and Blaze came out on top during the procurement process. I've managed quite a few website redesigns in my career, but I honestly don't think any have gone as smoothly as this one. The Blaze team are a dream to work with. From initial contact right through to the final delivery. They're communicative, creative and professional - but warm and welcoming. Real people who know their stuff. I'd highly recommend Blaze Media for anyone looking for a new website, and they'll be my first port of call for future marketing projects when I need external support.
  
 
      Posted on Google  
   
   Urban Sleep 
 
 
 
  We have worked with Blaze Media for a while now, sometimes with very last notice for them to get stuff done for us, and Rebecca and her team have always delivered. Monthly catch ups, with reports to show how marketing and advertising is going. Always flexible to change things around to suit. Fully Recommended!
  
 
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   Paul O'Donoghue 
 
 
 
  Blaze Media have been an outstanding partner throughout the launch of HostAlert. As a brand-new startup bringing a completely new product to market, having a social media and paid media agency that genuinely cares about our success has been invaluable. The team at Blaze Media have consistently gone above and beyond to support us, providing not only excellent strategic guidance and campaign execution but also a level of commitment and responsiveness that is rare to find. They are highly professional, incredibly knowledgeable, and always quick to turn around work, feedback, and new requests. No matter how busy things get, they remain proactive, flexible, and focused on delivering results. Beyond their expertise, they are simply great people to work with. The team brings energy, enthusiasm, and creativity to every interaction, making them a genuine extension of our business rather than just another supplier. We have been extremely pleased with the results achieved so far and look forward to continuing our partnership as HostAlert grows. I would have no hesitation whatsoever in recommending Blaze Media to any business looking for a trusted, high-performing social media and paid media agency. Paul O'Donoghue Co-Founder & CEO, HostAlert
  
 
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   Hashim Sharif 
 
 
 
  Amazing people, easy to work with, very professional and straight to the point. Been working with them a few months now
  
 
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   Paul Tomkins 
 
 
 
  Blaze has been a great company to work with. We started working with them in January and have already seen a significant and very welcome increase in enquiries. The team is highly engaging, communication is excellent, and they have been proactive and supportive throughout the process. It's been a fantastic start to our journey with Blaze, and we're looking forward to continuing our partnership.
  
 
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   Lindsay Inglesby 
 
 
 
  Blaze has completely transformed our socials and the interaction and engagement generated by them. Claudia is incredible. The service is so personal, efficient and stress free. Could not recommend them or her more highly!
  
 
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   N Bradshaw 
 
 
 
  We've been working with Blaze on our digital marketing campaigns for some time now and have been very impressed with both their professionalism and the results they have delivered. As a coach holiday company, we're operating in a competitive market and needed an agency that could not only generate enquiries but deliver genuine bookings. Blaze have taken the time to understand our business, our customers and our objectives, and have built campaigns that consistently produce measurable results. What sets them apart is their transparency. The team are always happy to explain the numbers, discuss performance and suggest improvements. They don't hide behind jargon and are proactive in identifying opportunities to improve return on investment. A special mention to Becs and the wider team, who are knowledgeable, responsive and a pleasure to work with. We genuinely feel they are invested in our success rather than simply managing an advertising account. If you're looking for a digital marketing agency that combines expertise, honesty and excellent customer service, I would have no hesitation in recommending Blaze.
  
 
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   Mark Griffiths 
 
 
 
  We have used Blaze Media for our social media management for around 2 years now. Claudia and the team have been great and we have seen increased enagagment and visibility, which is not easy when you are in the exciting world of insurance! I would recommend to anyone looking for help with social media, give Blaze a ring!
  
 
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   Phoenix “Phoenix Money Ltd” Money 
 
 
 
  Thank you to Bec and the team for their excellent support with our website. The launch went smoothly and has been very positively received by our internal team. We appreciated the clear communication, attention to detail, and overall professionalism throughout the process. We would happily recommend them to others!
  
 
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   Muhammad Afaq 
 
 
 
  Blaze Media’s team is professional and meet the client’s demands. They did absolutely brilliant branding for my clothing business. Well done.
  
 
  
  
 
 
   Google rating score: 5.0 of 5, based on 35 reviews