Google Ads Articles

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Google Ads Articles

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How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... Google Ads Smart Bidding is Changing on 17 August 2026: What Advertisers Need to Know

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11 August 2026

Google Ads Smart Bidding is Changing on 17 August 2026: What Advertisers Need to Know

Google Ads is changing how certain target-based bidding strategies behave when campaigns are limited by budget. From 17 August 2026, affected campaigns using Target CPA, Target ROAS or eligible Target CPC bidding will begin optimising more closely towards the actual targets entered by advertisers. Google says the change is intended to make campaign performance more … Google Ads Smart Bidding is Changing on 17 August 2026: What Advertisers Need to Know

10 March 2026

12 Best PPC Tools Paid Media Experts Actually Use in 2026

Pay-per-click advertising is one of the fastest ways to get your business in front of people who are actively searching for your products or services. But PPC has changed, and at Blaze, we make it our duty to keep up with these changes. In 2026, running successful paid search campaigns is not just about choosing … 12 Best PPC Tools Paid Media Experts Actually Use in 2026

10 March 2025

Is Digital Marketing Legit?

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing. Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital … Is Digital Marketing Legit?

20 February 2025

The Top 5 Shopping Feed Tools for 2025

After a busy Q4, it’s always a good idea to step back and take a look at how your Ecommerce site performed over the busy holiday sales period. Now ask yourself, did you get the most out of every channel? Could you squeeze that extra bit of revenue from your shopping campaigns? Well, at Blaze, … The Top 5 Shopping Feed Tools for 2025

3 February 2025

Useful Plugins to Check That Your Tracking Pixel is Installed and Working

At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to. Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having … Useful Plugins to Check That Your Tracking Pixel is Installed and Working

24 January 2025

How Google Shopping Is Changing in 2025

In October 2024, Google unveiled a major transformation of its Shopping platform. This update, which incorporates cutting-edge AI technologies designed to elevate the user experience, promises to make online shopping through search results more intuitive and enjoyable than ever before. If you are an ecommerce wiz, you will know that Google’s big changes are set … How Google Shopping Is Changing in 2025

1 January 2025

Digital Marketing Agencies in 2025: Your Questions Answered

Learn everything you need to know about the benefits of hiring a digital marketing agency such as Blaze Media in 2025.

19 November 2024

Google Ads vs. Social Ads: Which Is Best for Your Business?

In the current digital landscape, it is essential that you get the ball rolling on ads for your business to survive. Marketing your business has transformed over the last decade; with the increasing popularity of social media, gone are the days of newspaper ads and plastering your face on bus stops (though at Blaze, we … Google Ads vs. Social Ads: Which Is Best for Your Business?

8 August 2024

PPC For Charities

If you are in the marketing department of a charity, you have likely been tasked with the job of discovering the best marketing strategies for your charity. If you have a website, it can be easy to become lost in the void of web pages, and that is the last thing you want, especially when … PPC For Charities

20 June 2024

Google Ads To Automatically Pause Low-Activity Keywords

Your Google Ads campaigns and budgets will become more streamlined as the platform begins to automatically pause low-activity keywords. The tech giant is already emailing its customers outlining the change in detail. In this blog, we’ll take a deeper look at what this update entails and how it will affect the industry going forward. But … Google Ads To Automatically Pause Low-Activity Keywords

18 June 2024

What is Conversion Rate Optimisation?

Have you ever heard Meta nerds constantly banging on about conversion rate optimisation (CRO)? Well if so, it is for good reason. CRO is an important metric in the world of digital marketing, so much so that it can be an all-consuming metric for some businesses. If they don’t see a pleasing CRO percentage then … What is Conversion Rate Optimisation?

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Here’s what our clients have said about us

    
 
 
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   Leanne Scaletta 
 
 
 
  Worked with Blaze Media to develop a new website for CoreRFID Limited. I wanted to work with a local agency and Blaze came out on top during the procurement process. I've managed quite a few website redesigns in my career, but I honestly don't think any have gone as smoothly as this one. The Blaze team are a dream to work with. From initial contact right through to the final delivery. They're communicative, creative and professional - but warm and welcoming. Real people who know their stuff. I'd highly recommend Blaze Media for anyone looking for a new website, and they'll be my first port of call for future marketing projects when I need external support.
  
 
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   Urban Sleep 
 
 
 
  We have worked with Blaze Media for a while now, sometimes with very last notice for them to get stuff done for us, and Rebecca and her team have always delivered. Monthly catch ups, with reports to show how marketing and advertising is going. Always flexible to change things around to suit. Fully Recommended!
  
 
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   Paul O'Donoghue 
 
 
 
  Blaze Media have been an outstanding partner throughout the launch of HostAlert. As a brand-new startup bringing a completely new product to market, having a social media and paid media agency that genuinely cares about our success has been invaluable. The team at Blaze Media have consistently gone above and beyond to support us, providing not only excellent strategic guidance and campaign execution but also a level of commitment and responsiveness that is rare to find. They are highly professional, incredibly knowledgeable, and always quick to turn around work, feedback, and new requests. No matter how busy things get, they remain proactive, flexible, and focused on delivering results. Beyond their expertise, they are simply great people to work with. The team brings energy, enthusiasm, and creativity to every interaction, making them a genuine extension of our business rather than just another supplier. We have been extremely pleased with the results achieved so far and look forward to continuing our partnership as HostAlert grows. I would have no hesitation whatsoever in recommending Blaze Media to any business looking for a trusted, high-performing social media and paid media agency. Paul O'Donoghue Co-Founder & CEO, HostAlert
  
 
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   Hashim Sharif 
 
 
 
  Amazing people, easy to work with, very professional and straight to the point. Been working with them a few months now
  
 
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   Paul Tomkins 
 
 
 
  Blaze has been a great company to work with. We started working with them in January and have already seen a significant and very welcome increase in enquiries. The team is highly engaging, communication is excellent, and they have been proactive and supportive throughout the process. It's been a fantastic start to our journey with Blaze, and we're looking forward to continuing our partnership.
  
 
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   Lindsay Inglesby 
 
 
 
  Blaze has completely transformed our socials and the interaction and engagement generated by them. Claudia is incredible. The service is so personal, efficient and stress free. Could not recommend them or her more highly!
  
 
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   N Bradshaw 
 
 
 
  We've been working with Blaze on our digital marketing campaigns for some time now and have been very impressed with both their professionalism and the results they have delivered. As a coach holiday company, we're operating in a competitive market and needed an agency that could not only generate enquiries but deliver genuine bookings. Blaze have taken the time to understand our business, our customers and our objectives, and have built campaigns that consistently produce measurable results. What sets them apart is their transparency. The team are always happy to explain the numbers, discuss performance and suggest improvements. They don't hide behind jargon and are proactive in identifying opportunities to improve return on investment. A special mention to Becs and the wider team, who are knowledgeable, responsive and a pleasure to work with. We genuinely feel they are invested in our success rather than simply managing an advertising account. If you're looking for a digital marketing agency that combines expertise, honesty and excellent customer service, I would have no hesitation in recommending Blaze.
  
 
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   Mark Griffiths 
 
 
 
  We have used Blaze Media for our social media management for around 2 years now. Claudia and the team have been great and we have seen increased enagagment and visibility, which is not easy when you are in the exciting world of insurance! I would recommend to anyone looking for help with social media, give Blaze a ring!
  
 
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   Phoenix “Phoenix Money Ltd” Money 
 
 
 
  Thank you to Bec and the team for their excellent support with our website. The launch went smoothly and has been very positively received by our internal team. We appreciated the clear communication, attention to detail, and overall professionalism throughout the process. We would happily recommend them to others!
  
 
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   Muhammad Afaq 
 
 
 
  Blaze Media’s team is professional and meet the client’s demands. They did absolutely brilliant branding for my clothing business. Well done.
  
 
  
  
 
 
   Google rating score: 5.0 of 5, based on 35 reviews